High-quality customer data aids automotive companies to execute multi-channel marketing and targeted communications
Inaccurate data throws many obstacles - unreliable analysis, high email bouncebacks, high costs, and diminished reputation. Automotive companies who focus on achieving good quality data reduce these obstacles and improve results within company-wide objectives.
Validation, cleansing, enrichment, and management of data improve customer management, communications, analysis and ultimately improves ROI.
Benefits of implementing data quality solutions
Enable loyalty programs and multi-channel marketing
Improve ROI by reducing costs by only contacting relevant and valid customers
Strengthen customer targeting and profiling initiatives
Improve management of contact data - country specific formatting and standardisation
Autofill details from a postcode or partial address using Predictive Address™ & Postcode Lookup™
Seamlessly validate and update national & international telephone numbers including landline and mobile.
Check your email addresses are correct, complete, and without errors or any form of duplicate entries. Help whitelist your data.
Integrates seamlessly to avoid errors in input, ensuring that data quality is improved and maintained quickly to avoid losing engagement and interest.
Correct errors from previous record submissions, refining data quality and consistency – from de-duplication to enriching, correcting and formatting.