Learnings from 2019 Black Friday & Cyber Monday

SO WHAT CAN WE LEARN FROM 2019 BLACK FRIDAY & CYBER MONDAY?

There’s no doubt that this year’s BF weekend blew all of last year’s figures, and even this year’s predictions, out of the water. In fact, Barclaycard reported a 12.5% increase in transaction levels by mid-morning on Friday, in comparison to 2018.

However, Cyber Monday triumphed the whole weekend, with customers spending $12 million (£9.2 million) per minute at its peak, causing it to become America’s biggest single shopping day ever. Plus, according to Amazon, Cyber Monday even outperformed its own Prime Day, making it also their biggest sale day in history.

But these are just a couple of the records this year’s Cyber Monday broke. The day also saw a significant increase in the amount of money spent via mobile, topping $3 billion (£2.3 billion) for the first time – more than double of what was spent last year.

This was further summed up by Adobe’s principal analyst and Taylor Schreiner;

“With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line”.

So if we can learn anything from this year’s BFCM weekend, it’s that the extremely anticipated bargain bonanza is not going anywhere anytime soon, Cyber Monday is now bigger than Black Friday, and mobile shopping is becoming the new norm.

So how can we help you succeed next year?

1. Cut cart abandonments

In today’s convenient-driven and time-conscious world, a slow, complicated checkout will literally place your customers into the hands of your competitors. Our address validation tool intelligently predicts, completes and standardises all address fields in minimum keystrokes. By requiring minimum friction from the customer, our market-leading technology streamlines the checkout process, significantly reducing the volume of abandoned carts.

2. Reduce typographic errors

More and more people are choosing to shop on their phones, which means more and more people are checking out on smaller, fiddlier keyboards while on the go, and so mistakes are inevitably made. But by highlighting any invalid fields in red at point of entry, our address, email and phone validation tools prompts the customer to correct these errors in real time, reducing the risk of capturing and storing invalid data, increasing delivery rates and boosting conversions.

3. Increase conversions

By intelligently validating every customer’s phone number and email address in real time, you’ll significantly enhance the value of your database for a guaranteed return on investment. In fact, by achieving an accurate, verified view of every customer, you’ll gain an enhanced insight for future sales and marketing strategies, while saving time and money contacting invalid records.

4. Improved customer satisfaction

By enhancing the accuracy of all address data captured, you’ll help orders to arrive on time, first time. Plus, by gaining verified phone numbers and email addresses, you’ll increase the deliverability of your ‘Thank You’, ‘Order Confirmation’, and ‘Delivery Update’ emails, delivering unsurpassed customer service from the offset. Therefore, when combined, our validation tools guarantee the most unsurpassed customer experience, enhancing satisfaction and boosting brand reputation.

In summary…

Our vast suite of validation tools help you to quickly capture and verify customer data at point of entry, not only transforming your customer’s checkout experience, but also improving the overall quality of your database.

And while the biggest day in business has already passed, there’s still a few weeks left of the Christmas rush, followed by the annual January sales! Plus, we can confidently presume that 2020 will be another record breaking year, so there’s no time like the present to start preparing.

To see first-hand what our award-winning tools can do for your business, organise a bespoke demo with our expert team at a time and date that suits you.

Or why not sign up for a free 14 day trial? That way you can start benefiting from our award-winning tools immediately.