National Express were having trouble with misspellings and inconsistent structure when customers were inputting their information. Turning away from this manual way of doing things, they turned to Data8 for address lookup.
Clarks previously had no address lookup service installed across their tills, meaning address input was a manual task for cashiers and presented a number of challenges which included their consistency and formatting of data.
Without a way to minimise invalid addresses, IOCEA’s product would not be up to standard in the competitive market. Upon their search across the market for a quality validation tool, IOCEA stumbled upon Data8 and were quick to integrate with their product.
To minimise errors and to improve the overall experience on the website, Active Background Checks wanted to give their online customers the ability to identify previous addresses even if they only had partial information such as street name or postcode.
With data coming in from a variety of different sources More Partnership were tasked with building a new CRM. Alongside this, they needed a tool that standardise the format of their address data.
