DATA CLEANSING

Truth is, the customer data you’ve got stored in your database is decaying all the time, and at an alarming rate. In fact, on average, customer data decays by 30% and business data by 70% each year.

Life changes all the time; people get married, move house, and change numbers. The same goes for businesses; companies they get merged, move offices, close down, and employees come and go.

This data not only clogs up your database, it costs your business significant time and money; impacting on your marketing and service effects, causing unnecessary operational costs and damaging your reputation, just to name a few.

Data8 eliminates that; regularly cleansing, modifying and enriching rotten data in bulk – and, we can offer an express online service or a bespoke bureau solution to suit your unique needs.

DATA CLEANSE

By regularly cleansing your database, you’ll gain an accurate, up-to-date single customer view, reducing mail wastage, protecting your brand image, and increasing response rate.

DEDUPLICATION

With advanced matching and fuzzy logic technology, we look beyond exact replicates, checking for slight variations and creating bespoke rules to remove all duplicate records.

SUPPRESSION

Thanks to our wide range of industry leading data sources, we instantly identify and suppress individuals who have moved away or deceased, removing all outdated records in bulk

MOVER IDENTIFICATION

Our leading data sources capture the new residential or business location of individuals who have moved, transforming decayed records into renewed, valuable prospects.

Data Quality Report Examples

Get a health check of your data with our interactive Data Quality Report providing you with a Data Quality Score, data analysis, score improvements, profiling information and much more in an infographic style format.

B2C DATA QUALITY REPORT

B2B DATA QUALITY REPORT

ENHANCE

By consistently enhancing your database with Data8’s advanced validation tools, you’ll reduce the risk of mistyped data becoming a missed opportunity, increasing conversions for a significant ROI.

STANDARDISE ADDRESSES

Advanced matching and fuzzy logic technology, instantly verify addresses; automatically correcting typos, standardising and completing fields and updating postal changes.

VERIFY PROSPECTS

Thanks to our cutting-edge fuzzy logic tools, we can confirm and validate prospects in real-time, intelligently correcting misspelled names and flagging up possible bogus records.

VERIFICATION

Our phone and email validation tools instantly verifies if contact details are accurate, complete, and currently active; suggesting corrections and highlighting decayed data.

ENRICH

By enriching your database with in-depth customer insights, you’ll make more informed trading decisions, protect your brand reputation and safeguard your organisation from bad debt.

DEMOGRAPHIC PROFILING

Our vast data sources will significantly enrich your data, identifying vital market segments such as age and gender to provide a deeper understanding of your customer demographic.

DATA PROFILING

Add value to your empty database by gaining a powerful insight into your customer’s current financial state, income and wealth to make enhanced and effective trading decisions.

MAILING PREFERENCE SERVICE

Identify people who have registered against the TPS and MPS before contacting them in order to protect your brand reputation and reduce the risk of receiving costly legal fines.