Data cleansing is essential as the customer data you’ve got stored in your database is decaying all the time, and at an alarming rate. In fact, on average, customer data decays by 30% and business data by 70% each year.
Life changes all the time; people get married, move house, and change numbers. The same goes for businesses; companies they get merged, move offices, close down, and employees come and go.
This data not only clogs up your database, but it also costs your business significant time and money; impacting your marketing and service effects, causing unnecessary operational costs and damaging your reputation, just to name a few.
Data8 helps to eliminate that; regular data cleansing, modifying and enriching rotten data in bulk.
We can offer an express online service or a bespoke bureau solution to suit your unique needs.
With regular data cleaning, you’ll gain an accurate, up-to-date single customer view, reduce mail wastage, protecting your brand image, and increasing response rate.
With advanced matching and fuzzy logic technology, we look beyond exact replicates, checking for slight variations and creating bespoke rules to remove all duplicate records.
Thanks to our wide range of industry leading data sources, we instantly identify and suppress individuals who have moved away or deceased, removing all outdated records.
Our leading data sources capture new residential or business location of individuals who have moved, transforming decayed records into renewed, valuable prospects.
We have a full range of data cleanse sources that we utilise to ensure that we are using the most accurate data. These data cleansing tools are all used to cleanse your data and ensure they are as accurate as possible.
By consistently enhancing your data with our advanced data validation tools, you’ll reduce the risk of mistyped data becoming a missed opportunity, increasing conversions for a significant ROI.
Advanced matching and fuzzy logic technology, instantly verify addresses; automatically correcting typos, standardising and completing fields and updating postal changes.
Cutting-edge fuzzy logic tools means we can confirm and verify prospects in real-time, intelligently correcting misspelled names and flagging up possible bogus records.
Our data validation tools instantly verifies if contact details are accurate, complete, and currently active; suggesting corrections and highlighting decayed data.
By enriching your database with in-depth customer insights, you’ll make more informed trading decisions, protect your brand reputation and safeguard your organisation from bad debt.
Our data sources significantly enrich your data, identifying vital market segments such as age and gender to provide a deeper understanding of your customer demographic.
Add value to your empty database by gaining a powerful insight into your customer’s financial state, income and wealth to make enhanced and effective decisions.