Data Cleansing

Data cleansing is essential as the customer data you’ve got stored in your database is decaying all the time, and at an alarming rate. In fact, on average, customer data decays by 30% and business data by 70% each year.

Life changes all the time; people get married, move house, and change numbers. The same goes for businesses; companies they get merged, move offices, close down, and employees come and go.

This data not only clogs up your database, but it also costs your business significant time and money; impacting your marketing and service effects, causing unnecessary operational costs and damaging your reputation, just to name a few.

Data8 helps to eliminate that; regular data cleansing, modifying and enriching rotten data in bulk.

We can offer an express online service or a bespoke bureau solution to suit your unique needs.

DATA CLEANSE

With regular data cleaning, you’ll gain an accurate, up-to-date single customer view, reduce mail wastage, protecting your brand image, and increasing response rate.

DEDUPLICATION

With advanced matching and fuzzy logic technology, we look beyond exact replicates, checking for slight variations and creating bespoke rules to remove all duplicate records.

SUPPRESSION

Thanks to our wide range of industry leading data sources, we instantly identify and suppress individuals who have moved away or deceased, removing all outdated records.

MOVER IDENTIFICATION

Our leading data sources capture new residential or business location of individuals who have moved, transforming decayed records into renewed, valuable prospects.

DATA SOURCES

We have a full range of data cleanse sources that we utilise to ensure that we are using the most accurate data. These data cleansing tools are all used to cleanse your data and ensure they are as accurate as possible.

Check out the full list of data sources used

Request your own data cleanse audit report

If you like what you see, why don't you get in touch to organise a data audit for you:

DATA ENHANCEMENT

By consistently enhancing your data with our advanced data validation tools, you’ll reduce the risk of mistyped data becoming a missed opportunity, increasing conversions for a significant ROI.

STANDARDISE ADDRESSES

Advanced matching and fuzzy logic technology, instantly verify addresses; automatically correcting typos, standardising and completing fields and updating postal changes.

VERIFY PROSPECTS

Cutting-edge fuzzy logic tools means we can confirm and verify prospects in real-time, intelligently correcting misspelled names and flagging up possible bogus records.

VERIFICATION

Our data validation tools instantly verifies if contact details are accurate, complete, and currently active; suggesting corrections and highlighting decayed data.

DATA ENRICHMENT

By enriching your database with in-depth customer insights, you’ll make more informed trading decisions, protect your brand reputation and safeguard your organisation from bad debt.

DEMOGRAPHIC PROFILING

Our data sources significantly enrich your data, identifying vital market segments such as age and gender to provide a deeper understanding of your customer demographic.

DATA PROFILING

Add value to your empty database by gaining a powerful insight into your customer’s financial state, income and wealth to make enhanced and effective decisions.

MAILING PREFERENCE SERVICE

Identify people who have registered against the TPS and MPS before contacting them in order to protect your brand reputation and reduce the risk of receiving costly legal fines.