Experian Absolute Contacts
Experian Absolute Contacts is a comprehensive data file designed to identify individuals who have recently moved residences. As of April 2025, the Absolute Contacts file contains over 50 million records. This database provides valuable insights for a company aiming to maintain accurate and up to date contact information by capturing the latest address changes so that companies can keep their contact lists accurate, minimising the risk of undelivered mail and improving communication effectiveness.
Introduction
What it is:
Experian Absolute Contacts is a data file that enables a company to track individuals who have recently moved and registered their new address. This service is vital for companies that need to ensure that their contact lists are up to date by capturing recent address changes. This database ensures continued communication with customers who have relocated.
Legal Compliance
Relevant Regulations:
Absolute Contacts ensures companies comply with regulations such as the General Data Protection Regulation (GDPR). Under the General Data Protection Regulation (GDPR), it is important for businesses to ensure that the personal data they hold on their customers is accurate and relevant.
Compliance Benefits:
By utilising Absolute Contacts, companies can avoid potential fines and legal issues associated to holding outdated or inaccurate data, while respecting consumer privacy preferences and enhancing their brand reputation by maintaining up to date and accurate contact information.
Benefits for Businesses
Operational Benefits:
Absolute Movers improves data accuracy by providing recent address changes, minimising the changes of lost communications with customers who have moved and other communication issues.
Reputational Benefits:
Maintaining accurate contact lists ensures that communications are directed to the correct addresses, preserving a company’s professional image and customer relationships.
Financial Benefits:
By removing the costs associated with returned mail and improving the effectiveness of marketing and communication campaigns, companies can achieve a higher ROI and reduce operational costs.
Data Collection
Sources of Information:
The Absolute Contacts data is maintained and supplied by Experian. The database is compiled from a variety of verified sources, including Experian’s extensive consumer credit database, third-party contributors, and public records. This aggregated approach ensures a high degree of accuracy and coverage.
Data Accuracy and Updates:
The Absolute Contacts dataset is updated regularly, typically monthly or more frequently, depending on the source, to ensure that the information available is as up to date as possible. Regular updates and rigorous verification processes ensures that contact lists are current and reliable.
Application and Usage
Use Cases:
Businesses use Absolute Contacts for:
- Suppressing mail to deceased or moved individuals
- Updating contact records with new addresses
- Improving targeting for direct marketing
- Enhancing customer data for compliance and reporting
This is vital for direct mail marketing, customer service, and other communication campaigns.
Implementation:
Companies can integrate Absolute Contacts data into their CRM systems or use it as part of their data cleansing services to routinely check and update their contact lists. This helps maintain the quality and effectiveness of business communications.