Data8 Duplicare

Automated Deduplication Solution

Data8’s Duplicare is an automated deduplication solution compatible with Microsoft Dynamics 365. With advanced data matching, quick & seamless merging, and automatic real-time duplicate detection; this flagship dedupe product eliminates and prevents duplicates with more accuracy and control than other products on the market.

Introducing Duplicare Version 8!

The Smarter Way to Dedupe Your CRM Systems

At Data8, we’re constantly evolving our solutions to better meet our clients’ needs. Artificial Intelligence is no longer a novelty; it’s an expectation. Today’s users look for intelligent features like personalisation, predictive insights, and automation to save time, reduce costs, and deliver better outcomes.

That’s why our technical team has been working behind the scenes to bring AI into our Automated Deduplication Solution, Duplicare. This new AI-powered upgrade makes data management faster, smarter, and easier than ever. Helping our customers work more efficiently while maximising the value of their data.

Our Brand New Features Include:

You can now build or amend dedupe rules in plain language. No more wrestling with complex logic — AI translates everyday descriptions into usable rules.

For more information, watch our demo video.

When customising merge rules, sort order building is now simplified, creating SQL clauses via natural language.

For more information, watch our demo video.

Gives you clarity. AI now provides a truth table (a rule-by-rule breakdown of the match process) along with an easy-to-read explanation of why two or more records are or aren’t duplicates.

For more information, watch our demo video.

Advanced email normalisation catches duplicates even when disguised by formatting tricks like dots or pluses, ensuring cleaner, more reliable customer records.

How can an Automated Deduplication Solution Support You?

Increase Productivity

Saves time for data analysts, administrators, and other users who would otherwise spend time manually identifying and resolving duplicate records.

Cost Saving

Reduces storage costs by highlighting redundant data, especially in large databases or storage systems.

Streamline Data Migration

Simplifies the process of data migration by ensuring that only unique and accurate data is transferred to new systems.

Enhanced Customer Experience

Improves customer data quality, leading to more personalized and accurate interactions with clients.

How AMI International eliminated 4,000+ duplicate records with Duplicare™

AMI International used Duplicare™ in Dynamics 365 to apply fuzzy matching, batch processing, and custom rules to quickly identify and merge duplicate records. In the initial run alone, they consolidated over 4,000 records, significantly improving the accuracy and consistency of their global database.

AMI International - Duplicare

Key Features of Data8's Data Deduplication

Remember this Record

This exclusive feature allows you to locate and merge two or more user-selected records, allowing you to tidy up your database quickly as you go.

Multi-Merging of Records

Combine multiple records simultaneously, merging any field to create an accurate master record without losing information.

Advanced Fuzzy Logic

With market-leading technology, Duplicare looks beyond clear matches; detecting possible variations in spelling to ensure no duplicates are missed.

Own Matching Rules

Using our simple UI, you can create your own set of matching rules to cater for your exact requirements and enable single-click removal of duplicates.

Additional Features Include:

Automatically modify addresses into a consistent format, filling out missing fields to provide more accurate data and ensure higher chances of detecting duplicates.

Automatically amend phone numbers into your preferred format (international or national formatting), to ensure consistency throughout your database and increasing the chance of duplicates being detected.

A cross entity search with configurable fuzzy logic to find records efficiently and prevent duplicates being entered. 

If specific records are detected as potential matches, but are not duplicates, create an exclusion rule to prevent them from being detected in any future dedupe runs.

Based on predefined, customisable rules, merge any number of records of any entity with one click.

Based on pre-built rules, you can set batch dedupes to take place hourly, daily, weekly, or monthly. Plus, multiple schedules can be set up on specific entities.

Choose whether to carry out the merge automatically based on pre-set rules, or whether you’d like to do it manually using our simple multi-merge interface.

For more videos and how to demonstrations, head over to our YouTube channel here.

Request a Pricing Plan

Our Duplicare solution is available as an annual licence. To provide an accurate quote, we simply need to know the number of active records in your CRM system.

Stay Up to Date with the Latest Duplicare Updates

Winners of the Queen’s Awards for Enterprise: Innovation 2022

Data8 was presented with the Queen’s Award for Enterprise and Innovation in recognition of Duplicare, our deduplication CRM product for Microsoft Dataverse and Dynamics 365. 

We are only one of a few organisations who have been recognised for this prestigious honour. This award celebrates business successes, leading the way with pioneering products or services.

As Microsoft Gold Partners, we acknowledged that large numbers of duplicates in CRM systems can be costly and have an adverse effect on a business’s brand. So, our amazing technical team developed Duplicare, a unique product designed to dedupe, merge, and standardise multiple records simultaneously.

Here's how you can get Duplicare!

There are two ways you can get started with Duplicare™.

Download straight from Microsoft AppSource or book a consultation/demo to find out more on how Duplicare™ can help you.

Data Deduplication FAQs

What is data deduplication?

Data deduplication is a data optimisation process that identifies and removes duplicate records from databases and CRM systems like Microsoft Dynamics 365 and Salesforce using specialised dedupe software.

This database deduplication technique delivers key benefits including reduced storage costs, improved system performance, enhanced data accuracy, better customer experiences, and elimination of wasted marketing spend from duplicate leads in CRM.

Data deduplication can reduce database storage costs by 50-90% by identifying and eliminating redundant data across your database systems.

Databases often contain massive amounts of duplicate information, whether from repeated customer records, identical product descriptions, or multiple copies of the same files stored in blob fields.

Deduplication scans your database storage and keeps only one copy of identical data blocks, replacing duplicates with small pointers that reference the original.

The cost savings are immediate: you need fewer physical disks, less cloud storage capacity, reduced backup windows, and lower infrastructure expenses overall. Organisations typically see their database storage requirements drop by more than half while maintaining full access to all their data.

Data deduplication strengthens data quality by finding and eliminating duplicate records to maintain one reliable version of each piece of information. This process removes redundant, conflicting, or obsolete entries, which boosts accuracy, speeds up database operations, and produces more trustworthy insights for analytics and reporting.

Duplicare delivers more advanced functionality than the standard duplicate detection tools in Dynamics, saving time, improving accuracy, and making deduplication easier to manage at scale.

Here’s how:

  • Advanced Rule Building & Smart Fuzzy Matching
    Create custom rules with intelligent fuzzy matching to detect duplicates that standard Dynamics tools often miss.

  • Multi-Record Comparison & Merge
    Compare and merge multiple records at once, rather than reviewing records two at a time – significantly reducing manual effort.

  • AI-Assisted Rule Creation & Analysis
    Build, edit, and analyze matching rules with AI support in any language.

  • Automation & Scheduling
    Automate deduplication processes and schedule scans to keep your data clean without manual intervention.

  • Seamless Dynamics Experience
    Enjoy a user-friendly interface built directly into Dynamics for a smooth, intuitive workflow.

  • Real-Time Deduplication
    Identify and prevent duplicates as data is entered.

  • Dedicated Technical Guidance & Support
    Access expert support to help you configure, optimize, and maintain your deduplication strategy.

Duplicare enhances Microsoft Dynamics 365 with smarter detection, greater efficiency, and powerful automation, helping your business maintain cleaner, more reliable data.

It’s much more effective as an ongoing data quality solution. While it can absolutely be used for one-time clean-up projects, its real value comes from continuous data governance.

By combining deduplication with validation (such as verifying contact details) and standardisation, Duplicare helps maintain a high-quality dataset over time. This is particularly important in environments where data is constantly being added from multiple sources, such as marketing platforms, sales teams, and integrations

How does data cleansing improve ROI and reduce costs?

Established in 2005, Data8 set out to provide industry-leading data solutions. Today, we’re an award-winning data quality management provider offering comprehensive services in data management.

We partner with clients to help them unlock the full potential of their data. Our solutions drive measurable results across multiple areas, from achieving regulatory compliance to boosting sales performance and maximising marketing ROI.

Deduplication delivers key advantages including reduced storage costs, enhanced analytics, consolidated data, and better customer experiences.

Reduced Storage Costs – Cloud storage charges add up quickly based on data volume. Deduplication shrinks file sizes by eliminating redundancy, directly cutting storage and hosting expenses.

Consolidated Redundant Data – Deduplication replaces duplicate information with pointers or hashes. Data sets with high repetition see the most dramatic size reductions and efficiency gains.

Enhanced Analytics and Segmentation – Cleaner, optimized data improves your ability to build highly targeted audiences and extract meaningful insights, directly impacting your bottom line.

Improved Customer Experience – Smaller, more efficient data storage means you can retain more customer information and deliver greater personalization and customization to your audience.

Data Deduplication: Identifies and eliminates duplicate copies of data across your entire storage system. It stores one instance of identical files or data blocks and replaces all duplicates with small pointers that reference the original. Works by comparing hash fingerprints to find exact matches across multiple files, backups, or datasets.

Compression: Reduces the size of individual files by encoding data more efficiently. It analyzes patterns within a single file and represents repeated sequences with shorter codes. The original data can be perfectly reconstructed when needed (lossless compression).

Duplicare can deliver significant time savings compared to the standard Dynamics merge tool.

One of its biggest advantages is the ability to compare and merge multiple records at once. In contrast, the out-of-the-box Dynamics tool only allows users to compare and merge two records at a time, making large-scale deduplication slow and resource-intensive.

As a result, Data8 customers have reported time savings of up to 90%, with some reclaiming as much as 24 hours in a single week.

By eliminating repetitive, manual merging and enabling bulk processing, Duplicare dramatically reduces the effort required to keep your CRM data clean and accurate.

Duplicare is more accurate than native Microsoft Dynamics 365 duplicate detection because it goes beyond simple rule-based matching. Native Dynamics 365 relies on exact field comparisons, which can miss duplicates when data is inconsistent or formatted differently.

Data8 uses fuzzy matching, data validation, and address standardisation to identify duplicates more intelligently, even when records don’t match exactly. It also works in real time to prevent duplicates at the point of entry, rather than only flagging them after they are created.

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