Improve data quality to reduce risk, stay compliant and increase customer satisfaction
Financial service organisations hold a plethora of customer data. Ensuring data is accurate contributes to fraud prevention, forecast creation, targeting, and compliance. Erroneous data can lead to bad communications, privacy breeches or legal implications. Errors in contact data are found across a variety of channels. From mistyping to misunderstanding, or even bogus details and fraud, human input can cause a variety of mistakes and unfavourable entries which will leave databases inaccurate and even invalid.
Benefits of implementing data quality solutions
Reduce mailing wastage and improve ROI by removing inaccurate data.
Identify and gain new addresses for customers who have moved.
Provide targeted communications to offer relevant services.
Append business credit information quickly.
Suggested Solutions for you
Autofill details from a postcode or partial address using Predictive Address™ & Postcode Lookup™. Check for goneaways.
Seamlessly validate and update national & internal telephone numbers including landline and mobile.
Check your email addresses are correct, complete, and without errors or any form of duplicate entries. Help whitelist your data.
Integrates seamlessly to avoid these errors in input, ensuring that data quality is improved and maintained quickly to avoid losing engagement and interest.
corrects errors already in the database, introducing high levels of data quality - from de-duplication to enriching, correcting and formatting the data.
We use Data8's address validation services, which gives us a great value way of improving our customer's experience on our website. Helping to improve click-through rates and sales revenues.Emma Bostock, Head of Marketing, Quote Me Today LLP
The enhancements delivered from Data8 have transformed our marketing activities through ensuring data is accurate and compliant, the number of returned mail reduced by 28% as a result of the integrated reference to the goneaway file. The process of appending additional information and flagging for suppression within our CRM system has ensured that our processes are robust, in addition the auto stamp of an audit has ensured we can track when data was last cleansed prior to launching a campaign.Andrew Sloan, Business Strategy Manager, Brookson Ltd