Summary: Data8 have developed a new interactive tool for businesses to gain valuable insight into the quality of their contact data, receive a data sore, and see greater returns on their marketing spend.
Chester, UK (2015) Data8, a leading data management and data quality solutions provider, announces the release of a new Data Quality Report that provides businesses with detailed analysis of their data, including an innovative Data Quality Score, profiling information, and suggested improvements.
The complimentary service allows organisations to upload their data through Data8’s online portal and receive a Data Quality Report displayed in an interactive infographic style. The visual display of the report allows users to quickly and easily understand the quality of their contact data, areas of improvement, and detailed demographic information. The Data Quality Report can be used for both consumer data and business data.
The Data Quality Score is a unique feature and will be a great asset to businesses wanting to improve their marketing and overall business efficiency. The report indicates to what extent the contact data is marketable, giving the business valuable insight into which marketing channels will be most effective. This gives organisations the benefit of being able to modify the contact list before a marketing campaign, rather than wasting resources on communications which will not reach the intended consumer.
Business to Consumer and Business to Business Reports
If accurate data informs the practice of sales, marketing and IT departments then they will be operating effectively, avoiding any wastage on resource. Using the Data Quality Report exposes which contact data is useless, and which marketing channels will be more effective.
“We are really excited to provide businesses with the Data Quality Report, and give them a clear visual representation of the quality of their contact data” – Antony Allen, Managing Director.
In this age of Big Data it’s important to ensure that contact data is accurate to enable efficient and effective operations across the business, especially within Marketing. Data-driven marketing is key to maximising efficiency and engaging personally with consumers. The Data Quality Report puts the knowledge needed to conduct targeted campaigns into the hands of the company and realise significant return on investment.
Rich Davies, Head of Data Cleansing at Data8, commented, “A number of clients who are using the data score to monitor their data quality are seeing an improvement in responses and returns on their marketing spend”.
The Data Quality report can be used on an ongoing or campaign basis to evaluate the quality of data, and measure and make suggested improvements to unlock the full potential of the contact data.