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Six Stages to Transforming Data Quality, Structure and Management

The Rugby Football Union (RFU) faced common challenges regarding their data’s quality, structure and management. The poor data quality, varied data structure, and lack of effective data management were holding them back from gleaning valuable insight from it and achieving their business goals.

Data8 implemented solutions which cleansed and standardised the data, enabling a data management system to be created. A ‘Single Customer View’ brought all their data into one place, providing them with valuable customer understanding. This transformed their business, by enhancing their marketing efficiency and providing valuable insights for ongoing business strategy.

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