Marketers' Guide to Data Quality: Real examples, compliance & easy-to-implement practices
Marketers are facing the ever developing challenges of connecting with customers at the right time and in the right way. Customers are now accustomed to navigating an oversaturated world of marketing messages and communications. They are now continually filtering and phasing these messages out. Marketers are presented with many investment opportunities for overcoming marketing and data challenges.
Different strategies, services and solutions to make marketing more impactful are continually being developed. In light of the bombardment of demands on marketers, we will provide a breakdown of these data quality challenges and signpost you to the solutions for overcoming the challenges. Data Quality is integral to developing data strategies which move you more and more into marketing sophistication.
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