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Data Cleansing

Cleanse, Enhance and Enrich

 

With all the changes in people’s personal and business lives, data decays at a rate of roughly 20-24% per year. Constant and regular cleansing of data should be a priority when looking to achieve objectives, improve communications and customer service and for future planning.

We can offer an Express Online Service or a Bureau Services to suit your business needs.

 

Contact and Address

Address Cleansing

Correct invalid or misspelled addresses and postcodes and standardise address structure.

Prospect Verification

Confirm and validate prospects within your database.

Email Validation

Ensure email addresses are complete, consistent and deliverable.


Telephone Appending

Enrich your database with accurate telephone numbers.

Email Appending

Perform multi-channel marketing by adding business email addresses to your data.

 

 

Free Data Quality Report

How is your data performing for you? Where does it need improving? Understand your data more by running a free data quality check.

Suppression & De-duplication

De-Duplication

Identify and remove duplicate entries - saving time, money and your reputation.

Deceased Suppression

Avoid causing distress and prevent fraud by identifying and removing deceased individuals' records.

Goneaway Suppression

Identify people who have moved away.

Mover Identification

Identify a person’s new residential or business location.


Profiling

Demographic Profiling

Identify vital market segments and gain a better understanding of your customers.

Wealth and Financial Profiling

Add wealth indicators to build a full demographic profile of your customers.


Playdoh, Guess Who? And data profiling

Everyone has played the game, Guess Who? If you haven’t, A) where have you been? B) Definitely go and play it. Read our blog to find out more.

Preference Centres

Telephone Preference Service

Identify people who have registered for this service and ensure you don't contact them for sales and marketing purposes.

Corporate Telephone Preference Service

Identify companies who have registered for this service and ensure you don't contact them for sales and marketing purposes.

Mailing Preference Service

 Screen names and address against the MPS before direct marketing campaigns.


CRM Solutions

Our data cleansing solutions can work within various CRM systems.

The Data Quality Report is a superb piece of kit. It saved me lots of time and tedious effort. Great job! Steven Rittey - Wheel2Wheel Holidays

Company Image Steven Rittey - Wheel2Wheel Holidays

Just wanted to say what a great and easy to use website you have. I did not expect getting my data sorted to be anywhere near that easy. Paul Whiteside, Hemingways Marketing Services Limited

Company Image Paul Whiteside, Hemingways Marketing Services Limited