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Data Cleansing

Cleanse, Enhance and Enrich


With all the changes in people’s personal and business lives, data decays at a rate of roughly 20-24% per year. Constant and regular cleansing of data should be a priority when looking to achieve objectives, improve communications and customer service and for future planning.

We can offer an Express Online Service or a Bureau Services to suit your business needs.


Contact and Address

Address Cleansing

Correct invalid or misspelled addresses and postcodes and standardise address structure.

Prospect Verification

Confirm and validate prospects within your database.

Telephone Appending

Enrich your database with accurate telephone numbers.

Email Validation

Ensure email addresses are complete, consistent and deliverable.

Chat to a Data Cleanse Specialist at a time and date to suit you.

Free Data Quality Report

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Organise a ring back at a time to suit you

Suppression & De-duplication


Identify and remove duplicate entries - saving time, money and your reputation.

Deceased Suppression

Avoid causing distress and prevent fraud by identifying and removing deceased individuals' records.

Goneaway Suppression

Identify people who have moved away.

Mover Identification

Identify a person’s new residential or business location.


Demographic Profiling

Identify vital market segments and gain a better understanding of your customers.

Wealth and Financial Profiling

Add wealth indicators to build a full demographic profile of your customers.

Preference Centres

Telephone Preference Service

Identify people who have registered for this service and ensure you don't contact them for sales and marketing purposes.

Corporate Telephone Preference Service

Identify companies who have registered for this service and ensure you don't contact them for sales and marketing purposes.

Mailing Preference Service

 Screen names and address against the MPS before direct marketing campaigns.

CRM Solutions

Our data cleansing solutions can work within various CRM systems.

The Data Quality Report is a superb piece of kit. It saved me lots of time and tedious effort. Great job! Steven Rittey - Wheel2Wheel Holidays

Company Image Steven Rittey - Wheel2Wheel Holidays

Just wanted to say what a great and easy to use website you have. I did not expect getting my data sorted to be anywhere near that easy. Paul Whiteside, Hemingways Marketing Services Limited

Company Image Paul Whiteside, Hemingways Marketing Services Limited