Data Cleansing: Turn Clean Data into Profit
- Stop paying for inaccurate information
- Reduce risk with up-to-date data
- Deliver outstanding customer experience
Every Day, Your Data Quality Decays a Little More
Gartner research state that data degrades on average by 30–40% annually. Each month, you’re spending more on bad leads, and risking your brand reputation.
Regular data cleansing with Data8 turns this around – increasing ROI, saving time and money, and giving you the clean, reliable data you need to grow with confidence.
- Royal Mail PAF Data
- 100% Compliant
- Maximise ROI and Data Quality
- ISO 27001 Security
Businesses lose an average of $15 million per year due to unclean databases
– Gartner
FREE Audit Report
Get a free audit report and data quality score with every upload.
Zero Subscription Fees
Enjoy full access with zero subscription fees.
Process Data 24/7
Clean and optimise your data anytime, day or night.
Unlimited Users
Let your entire team access Data8 Online and collaborate freely.
Your 24/7 Data Quality Portal
Our online data cleansing tool ‘Data8 Online’ delivers an industry-leading solution for improving and managing data quality. Designed to be fast, intuitive, and available 24/7, it puts you in complete control of your data.
Our Data Cleansing Solutions
Data cleansing solutions designed to enhance your data quality across your systems.
PAF Address Cleansing
Poor address data means undeliverable mail, wasted spend, and a damaged brand. Our Address Cleansing service validates your data against Royal Mail’s Postcode Address File (PAF).
Suppression & Mover
Identify goneaways, deceased individuals, and new movers, while screening against MPS, TPS, and CTPS preference services – keeping your data compliant and up to date.
Deduplication & Merge
Remove duplicates, streamline processes and maximise efficiencies across your organisation.
Preference Services
Stay compliant and follow best practice with TPS, CTPS, MPS, and Baby MPS services.
Appending & Enhancement
Enhance your customer database with SONAR demographic data and enrich your B2B data with financial information and business insights.
Email and Phone Validation
Clean your data before launching marketing campaigns: Batch cleanse to remove invalid emails, protect your sender reputation and boost open rates. Filter out inaccurate phone numbers so you can reach the right people first time.
Data Cleansing Without Limits
Our independence is your advantage. While other data quality solution providers are restricted to single-provider ecosystems, our autonomous approach gives you unrestricted access to the industry’s most comprehensive portfolio.
Through strategic partnerships with leading sources including Mortascreen, TBR, NCOA, Royal Mail PAF, BT, the DMA, GAS, and more, we deliver more than volume. We provide precise, trusted intelligence that elevates data quality and ensures integrity in data, without compromise.
Join the 1,000+ companies who’ve already elevated their data quality
- Exceptional Support
- Royal Mail PAF® Accuracy
- ISO 27001 Security
- Free Data Quality Audit
Who Are Data8?
Data Quality Experts Since 2005, Providing Award-Winning Solutions
Since 2005, Data8 has delivered award-winning data quality and data cleansing solutions that help businesses clean, enhance, and maximise their data’s value.
We won the Queen’s Award for Enterprise and Innovation for Duplicare in 2022 and are trusted across industries with 5-star G2 ratings.
“Reliable, Accurate Data Quality Solutions with an Excellent Portal”
We’ve used Data8 for many years and have always found their data quality solutions reliable, accurate, and straightforward to work with. Their online portal is excellent — intuitive, quick, and genuinely helpful for streamlining our data tasks.
Francis A.
G2.com Review
Data Cleansing FAQs
What is data cleansing and why does my business need it?
Data cleansing is the process of identifying and correcting inaccurate, incomplete, or outdated records in your database. Over time, contact details change, customers move, and data decays, making regular data cleansing essential for maintaining accuracy, reducing wasted spend, and making better business decisions.
How often should I carry out database cleansing?
We recommend database cleansing at least once a year, though high-volume or fast-moving businesses may benefit from more frequent cleansing. Regular database cleansing ensures your records stay accurate, compliant, and actionable.
What are the signs that my data quality needs improving?
Common signs of poor data quality include high email bounce rates, undeliverable mail, duplicate records, failed communications, and inaccurate reporting. If your campaigns are underperforming or your team is working from inconsistent information, it’s time to review your data quality.
How does data cleansing improve ROI and reduce costs?
By removing bad data, you reduce wasted spend on failed communications, improve targeting, and increase conversion rates. Clean data also means better decisions, fewer compliance risks, and more efficient workflows — all of which contribute to a stronger ROI.
What is involved in the data cleansing process?
The data cleansing process typically includes address validation, email and phone verification, duplicate removal, suppression screening, and deceased/goneaway identification. The goal is to ensure every record in your database is accurate, complete, and up to date.
How do I maintain data cleanliness between cleansing cycles?
Maintaining data cleanliness on an ongoing basis involves validating data at the point of capture, running regular audits, and using suppression services to flag changes. Building data cleanliness into your processes – rather than treating it as a one-off task, is the most effective long-term approach.