Data Migration

Gartner research shows that over 80% of database migration projects fail or exceed planned schedules. It is essential when moving to a new system that the data is properly cleansed for successful migration,  retaining all relevant information.

Database migration presents an ideal time to cleanse and enhance records to maximise the benefit of the new system.

When delivering data migration, we work closely with our clients to fully understand the data in their existing system, the associated business processes and objectives for the new system. Our service covers all keys aspects including the extraction, transformation, mapping and load in the new system.  Deduplication, merge, data cleanse and standardisation of additional valuable information can also be combined to enrich the data as part of the process.

Benefits of Data8's Data Migration Service:

Time and Cost Efficiency

Save time and reduce costs by streamlining the migration process, minimising downtime, and preventing costly errors or rework.

Experience and Expertise

Specialised expertise and experience, ensuring complex migrations are handled efficiently while minimising the risk of data loss or corruption.

Data Quality Assurance

Ensure data quality by validating, cleansing, and deduplicating information before it is moved to the new system.

Seamless Integration

Ensure seamless integration by aligning legacy systems with new platforms through custom mapping and transformation tailored to your specific requirements.

Data8’s Process for Data Migration

Create Specifications: Define the goals, scope, and requirements of the migration, including what data is moving, its sources and destinations, transformation rules, and compliance needs.

Incoming Sources: Identify and catalog all data sources, such as CRM, accounting, email, spreadsheets, and website registrations, for migration.

Data Quality Audit: Assess data for gaps, inconsistencies, and outdated information to ensure only high-quality data proceeds to migration.

Mapping & Modelling: Map source data to the target structure by defining relationships, creating models, and aligning fields and formats.

Transformation: Clean, deduplicate, and merge data to match the target system’s structure and ensure consistency.

Testing: Verify data accuracy, integration functionality, and business logic through automated and user testing before final migration.

Migration: Transfer the cleaned, mapped, and tested data to the target system.

data migration funnel data8

What do we mean by Transformation?

Cleanse & Standardisation

To deliver effective customer communications, create accurate reporting, promote good experience for users of your system, it is essential that data is formatted correctly and contained in the appropriate field.  We can deliver a full appraisal of your data which includes analysis of all key fields to identify where improvements can be made including casing inconsistency, data that is stored in incorrect fields, repeated values, common data errors, values that do not meet the required field parameters, data that has been truncated due to field lengths amongst others. Our service standardises the data using our established processes to correct casing, standardise common abbreviations, move data to the correct field, eliminate common data errors and repeated values.

Deduplication

Identifying duplicates in your data is essential to create a Single Customer View giving you an accurate view of your customer, improving customer service and reducing costs. Our advanced Deduplication service that has been developed and refined over our many years, it references look up tables and incorporates advanced phonetic and fuzzy logic to deliver the best results.  We deliver a number of proven standard options, but also provide complete flexibility and can create bespoke rules to ensure duplicates are identified in a way that meets our client’s requirements.

Merge

Duplicate records often contain unique information and it is essential that this is retained, our merge process effectively consolidates all relevant information within the Duplicate records creating master records that can be relied upon. We work with our clients to create the rules considering all elements that link to a record, these are built using a combination of factors including the original source of the data, frequency that elements occur and recent activity. The end result is master records containing accurate information including accurate contact details, marketing permissions, complete transactional summary, full activity history.

Ready to get Started?

We understand that data cleansing can be a daunting task, and knowing where to start can be a big challenge. which is why we offer three routes to access our solution and achieve your data goals. 

Whichever route you choose we ensure that your data is safe, secure and compliant at every stage and your Client Success Manager will take you through the findings and support you as we work together throughout the process. 

Or, if you’re still not sure, why not chat to our Data Quality Experts

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