Marketing Manager at Data8
Data8 strengthen their address validation services by integrating e-commerce location tool what3words
10/08/2021: Data8 have teamed up with the location app, what3words, to bolster their advanced address validation services. what3words is an easy way to identify precise locations. It has divided the world into a grid of 3 metre squares and given each square a unique combination of three random words: a what3words address. You can find, share and navigate to precise locations using three simple words.
Data8 was founded in 2005 with the ambition to deliver market-leading data solutions. Since then, they have evolved to be an award-winning data quality management company, delivering a range of address management and data validation solutions to improve customers' data quality helping data-driven marketing for their growing client base.
The UK-based company identified the benefits of what3words and what it will bring to their customers who themselves have been waiting for a precise geolocation product for shipping purposes. Data8 customers will now be given the option to include what3words when they choose to integrate Data8’s PredictiveAddress™ on their site, with the choice to switch the service on or off at their convenience.
Data8’s product, address validation, allows the customer to autocomplete their address with PredictiveAddress™ by simply typing out a small portion of their address from any line. But the benefits don’t just lie with the customer. Data8’s address validation uses over 27 regularly updated data sources that ensure that the address information is valid from the point of capture.
Whilst integrated through Data8’s address validation services, what3words will offer the customer a quick and precise address search by simply inputting their exact what3words location.
Some of the biggest companies around the world including Mercedes, Domino’s and DHL, are already utilising the what3words product in their systems for navigation purposes, or to deliver a pizza. That’s why the partnership between Data8 and what3words is a particularly exciting one as it will allow even more businesses to use the precise location service.
Antony Allen, Managing Director of Data8 had said: “Many of our customers have been asking for a precise geolocation solution that will help improve their customer service and delivery. When we got to know what3words and its capabilities, we knew it was a perfect fit for our clients and Data8; we are excited to be working with what3words.”
Chris Sheldrick, Co-founder and CEO of what3words said: “Simply adding what3words to Data8’s excellent address validation systems will deliver improved accuracy and efficiency for their customers given the importance of location precision. We’re really excited to be working with them.”