Improve your data quality with Microsoft Dynamics

We are all aware of the power of Microsoft Dynamics 365, but are you aware of all its capabilities and how it could better aid your organisation?

As a Microsoft Gold Partner and global innovator of data quality solution, we investigate into how you can tap into these capabilities and services to help improve your organisations data quality.

Data: The good, the bad and the ugly

Investing in a robust customer database is a significant business asset. It becomes the beating heart of your business, capturing leads, prospects, and your customers data. The core of any database is the data. Good, quality data leads to better decision making, which improves business insights. Maintaining quality data is a continual business process, requiring a variety of solutions to enable this. If it isn’t continuously maintained it will quickly become inaccurate, leading to poor user adoption, meaning the CRM is not used as intended.

Poor data quality can sometimes lead to customer dissatisfaction, particularly if your new prospects and customers receive badly targeted marketing messages. It is important to not only maintain data quality, but it is important to stop poor quality data entering a CRM.

Data Quality Solutions

There is a variety of data integration solutions which you may not be aware of that can help improve your organisations data quality. The combination of validation, comprehensive data cleansing tools and innovative de-duplication solutions will allow you to remove all trace of dirty data to unleash the power of a clear, single customer view. Tools are designed to further enhance this view by providing powerful insights into your organisation in real time.

Let’s look at these solutions in more detail:

Effectively remove duplicates with Duplicare™

Every organisation has duplicates. Large quantities can significantly impact your brand and can lead to costly and unnecessary marketing campaigns. Duplicare™ is our flagship solution which is an automated tool designed to dedupe, merge, and standardise multiple records all at once. Duplicare™ has the power to add value to even the most chaotic of databases, restoring unmatched quality that has been long lost over a sustained period of neglect.

The key advantages of Duplicare™ include:

Easy to integrate
Uses advanced data matching to merge and automate real-time deduplications quickly and seamlessly.
Businesses can achieve a high-quality database which provides an accurate overall view of your records.
Eliminates and prevents duplicates with more accuracy, control, and speed than ever before.
Gain a more accurate insight into sales and demographic statistics.
Save time and money by contacting the same customers twice, whilst boosting your brand reputation.
Fuzzy matching: Duplicare™ extends beyond exact matches and meticulously inspects every record for variations in spellings, fuzzy errors, and abbreviations, ensuring no duplicates are missed.
Build your own custom, matching, merge and exclusion rules
Multi merging functionality allows you to combine multiple records simultaneously
Quick merge functionality
Schedule batch de-dupes
Phone standardisation
Address standardisation

Free 14- day trials are available.

Fast accurate address entry using PredictiveAddress™

PredictiveAddress™ allows your users to simply just start typing the address details of your new prospects and get instant autocomplete suggestions. PredictiveAddress™ can easily be integrated into Dynamics 365 and offers a variety of benefits.

Address Autocomplete, providing instant autocomplete suggestions
Provides coverage in 251 countries
PredictiveAddress™ uses official postal service or government data wherever possible
Advanced fuzzy matching techniques
Address validation – verifies the address is valid at point of capture, reducing the need to cleanse once in CRM
Ensures addresses are entered in a standardised format, making finding the record easier.

Batch Data Validation

We are also able to validate batch data through Dynamics. Using our expertise, you can cleanse large data files containing millions of records, prior to your marketing activities commencing. Our batch data validation tools include:

Email validation: Our solutions check the structure of your email addresses and can also verify the address is live and accepts messages. This ensures you can be confident that your marketing messages and campaigns will be delivered to the intended recipients.

Phone validation: Data8’s phone validation in batch goes beyond checking the length of the number, it verifies if the number is callable. Our service also identifies if it’s a landline, mobile or international number, validating it and ensuring the number formats correctly.

TPS screening: Our Telephone Preference Service in batch can easily be integrated into Dynamics, allowing you to screen against TPS before placing a call. Protect your company’s reputation and save time by reaching out to the right prospects.

Get full insights into businesses within your system

Our Business Insights service can be integrated into Dynamics, providing real-time, comprehensive data profile reports. From just one company name we can simultaneously retrieve a complete company profile including:

Full address
Registered company and trading address
Group structure
SIC code
Turnover
Number of employees
Current credit position
Full financial history

Our Business Insight service can give users the fastest, most accurate company validation reports on over 2.5 million active businesses in the UK and Ireland. It allows your organisation to make informed trading decisions, business opportunities and safeguard your organisation from bad debt. It is easy to install with no coding required.

Data Cleansing

Data cleansing

Improve the quality of your data with our range of data cleansing services. Our services are provided as self-serve, automated, or with a helping hand from our technical team. We use the widest possible range of industry leading data sources including Royal Mail PAF, Mortascreen, BT and more to ensure the very best in quality data.

Helping Hand: Our highly skilled technical team is available to offer bureau services to clients. We can cleanse and validate your data and assist with any technical support that is required.

Our data cleansing services can be integrated into Dynamics. To enable this, we pull data from your system using a supported API and then cleanse the data and then push the newly cleansed data back into your system.

PAF Address Services – Compares addresses against Royal Mails PAF files, covering 33 million addresses.

Suppression and mover services – Keeping contact databases up to date with the latest deceased, movers and goneaway data.

De-duplication and merging services – Maximise data quality by identifying duplicate records and merge these records.

Batch validation services – Check the validity and correct format of phone and email addresses in batch format.

Preference services – Allowing you to stay compliant with UK legislation with TPS, CTPS, MPS, and Baby MPS services.

Appending and enhancement services – Create wholesome, highly targeted database records with Tele-Appending, Demographic profiling, and B2B Firmographic enrichment services.

Posted by Simon Wise on 16 Mar 2022

About the author

Simon Wise

Simon Wise is our Client Services Support Manager so works closely with the client team and the technical team.