Travel Industry Data Quality
The travel industry receives data in many different forms, from booking systems, CRM databases, social media platforms, and third-party data providers all with varying levels of formatting and cleanliness. Issues then occur like duplicate data entries, leading to multiple of customer profiles, breaches of GDPR laws because of siloed data, and inaccurate data entries resulting in poor decision making and incorrect customer communications. Data8’s Travel Industry data quality solutions can help.
Within the travel industry, booking abandonment is one of the biggest challenges they must overcome as more people are opting to shop for the best deals themselves overusing the more traditional travel agents. According to statistica, in 2022 travel saw an 82% abandonment rate, airlines saw 90% and cruise & ferry received a huge 98% for booking abandonment. Reasons for such high rates can be wishful thinking from customers planning a dream holiday, checking how expensive bookings are, and shopping around to find the best deal on flights and hotels.
Data8 offers a comprehensive range of data solutions to help you improve both customer experience and data quality. User experience is becoming more important and consumer decisions are increasingly based on website and app activities, real-time data validation from Data8 speeds up the online consumer processes and ensures accuracy at point of capture.
How can Data8 help?
Improve Marketing Efforts
Improved customer communication when working with accurate customer data.
Increase
ROI
Greater Return on Investment, optimising on marketing opportunities.
Update CRM
Databases
Keep in touch with clients who have moved address.
Save Time &
Money
Reduce mailing wastage and save money by removing inaccurate data.