In 2016 alone, over 354,000 people moved home in the UK. That's just under 970 people moving per day, so it's easy to see how record details in a database can become outdated.
By using Royal Mail's Postcode Address File (PAF) which contains the latest, most accurate UK address data coupled with our technology, we compare your data against the PAF to instantly update the records in your file and not fall victim to the vast amount of movers. With access to 1.8 million UK postcodes and over 29 million residential and business addresses, you can benefit from the most up to date address details.
For more complex requirements, we offer address cleansing as part of our bureau service - just speak to our team.
View a PDF of information about PAF cleansing, which is also available to download.
Why do you need it?
The PAF is updated daily ensuring you only receive the most up to date addresses
Standardises address data to PAF level ensuring consistency
Identifies and corrects innaccurate addresses
Enriches missing elements such as village names etc.
How has PAF cleansing helped?
Chana implemented Data8's data cleansing solutions, including PAF cleansing. It resulted in an improved data structure through standardisation and the ability to conduct efficient marketing campaigns by identifying goneaways and movers, enabling Chana strengthen their support base.
“The high quality data we received enables us to reach out and connect with old and new supporters. The service we received was excellent, we highly recommend it”
We have been very pleased with the service provided by Data8. They carefully listened to our requirements and developed innovative bespoke solutions which have significantly sped up our data cleansing processes
The National Trust
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