Home » Duplicare – AI Page
Duplicare: Easy Deduplication for Microsoft Dynamics 365
Fast and accurate AI-powered duplicate detection, merging, and standardisation built natively for Dynamics 365.
What Is Duplicare?
Duplicare is Data8’s dedicated and award-winning data deduplication solution for Microsoft Dynamics 365, designed to find, merge, and prevent duplicate CRM records automatically.
Duplicare goes beyond Dynamics’ built-in detection with fuzzy matching, AI-assisted rule building, bulk merging, and scheduled batch processing.
90%
Customers report Duplicate manual deduplication time savings of up to 90%
50%-90%
Duplicare identifies the duplicates in your CRM and can reduce database storage requirements by 50–90%.
80%
Duplicare delivers multiple merging options, making the process up to 80% faster than the traditional out-of-the-box Dynamics 365 CRM product.
Why Duplicare is the best tool for data deduplication in Dynamics 365?
Advanced Duplicate Detection in Dynamics 365
Data8’s Duplicare is an award-winning duplicate detection and deduplication solution specifically built to integrate seamlessly into Microsoft Dynamics 365.
- Detect and fix duplicate records in Dynamics 365 in real time across multiple fields, including accounts, leads, cases and custom tables.
- Merge unlimited duplicate records at once to save time and simplify Dynamics 365 data cleansing.
- Update Dynamics 365 record information easily without being restricted to existing values, including names, email addresses, job titles and addresses.
- Standardise addresses and phone numbers automatically, fill missing details and improve data quality for more accurate duplicate detection.
Intelligent Multi-Merge Technology
Combine duplicates instantly while preserving your best data.
- Create custom merge rules with an intuitive interface, then automate merges or manage them manually with easy multi-merge.
- Correct inaccurate record information with easy drag-and-drop fields, helping improve Dynamics 365 data quality rather than simply removing duplicate records.
- Save time with Duplicare’s background merge feature, allowing duplicate records to be automatically identified and merged in the background while you continue working.
- Merge multiple duplicate records at once with Duplicare’s Quick Merge feature, applying predefined rules to automate the Dynamics 365 deduplication process.
Smart AI and Fuzzy Matching Technology
With market-leading technology, Duplicare looks beyond clear matches; detecting possible variations in spelling to ensure no duplicates are missed.
- AI-powered fuzzy matching that detects duplicates by phonetic names, addresses and domains - going beyond native Dynamics 365 rules
- Fuzzy matching catches duplicates and data inconsistencies across multiple CRM sources
- Identify variations easily that exact matching often miss
- Chat with a personal AI agent to create, refine, and explain your matching rules in plain language - no complex set up required.
Duplicare Features: A Complete Deduplication Solution for Dynamics 365
Features to help organisations clean their data quickly and easily with Dynamics 365.
Multi-Merging Records
Combine multiple records simultaneously, merging any field to create an accurate master record without losing information.
Remember This Record
This exclusive feature allows you to locate and merge two or more user-selected records, allowing you to tidy up your database quickly as you go.
Advanced Fuzzy Logic
With market-leading technology, Duplicare looks beyond clear matches; detecting possible variations in spelling to ensure no duplicates are missed.
AI Transforms Words Into Rules
No complex logic builders. AI automatically translates your own words [in any language] into powerful dedupe rules.
Skip SQL Complexity
Building sort orders and managing merge rules is now straightforward. Use natural language to create SQL clauses without any technical complexity.
Total Clarity on Every Match
AI now can answer questions along with an easy-to-read explanation of why two or more records are or aren’t duplicates.
Keep Contact Data Consistent
Automatically amend email, addresses and phone numbers into your preferred format, to ensure consistency throughout your database.
Schedule Bulk Deduplication
Based on pre-built rules, you can set batch dedupes to take place hourly, daily, weekly, or monthly. Plus, multiple schedules can be set up on specific entities.
Own Matching Rules
Using our simple UI, you can create your own set of matching rules to cater for your exact requirements and enable single-click removal of duplicates with help from our dedicated suport team.
Latest Features & Updates in Version 8
- Duplicate detection analysis & AI: AI-powered truth tables show exactly why records match or don’t, full transparency into every deduplication decision.
- Email rule builder AI: You can now build or amend dedupe rules in plain language. No more wrestling with complex logic, AI translates everyday descriptions into usable rules.
- Master sort order builder AI: When customising merge rules, sort order building is now simplified, creating SQL clauses via natural language.
- Email Standardisation: Advanced email normalisation catches duplicates disguised by formatting tricks (dots, pluses), ensuring cleaner customer records.
Duplicare vs. Dynamics 365: Deduplication Compared
| Dynamics 365 out-of-the-box | Data8 Duplicare Advanced | |
|---|---|---|
| Duplicate detection | Basic rules (exact/fuzzy matching limited) | ✓ Advanced matching with AI + configurable logic |
| Real-time prevention | Limited - simple rule-based | ✓ Yes, with more accurate matching |
| Bulk deduplication | Limited / manual processes | ✓ Automated bulk dedupe + scheduling |
| Merging records | Manual and basic | ✓ Automated + multi-record merge options |
| Custom entities | Supported but basic logic | ✓ Highly flexible matching across any entity |
| Accuracy | Can miss duplicates or create false positives | ✓ High precision matching (designed for complex data) |
| Automation | Minimal | ✓ Full automation (scheduled jobs, workflows) |
| User experience | Native UI, simple | ✓ More advanced UI + guided processes |
| Data governance | Basic | ✓ Strong governance, audit, compliance features |
| Support | Microsoft support | ✓ Dedicated vendor support + onboarding |
Stop Duplicate Data in Dynamics 365
Duplicare vs Other Deduplication Tools: What Our Customers Say
Testimonials from our award-winning deduplication solution for Dynamics 365.
Knowledge Centre
Helpful guide and how-to videos on how to get a seamless experience with data deduplication in Dynamics 365.
Inside Duplicare's Advanced Fuzzy Matching
Dynamics 365’s built-in duplicate detection compares records field-by-field, looking for identical values.
Duplicare: Explore the Latest Features & Enhancements
This page highlights key Duplicare updates, features and improvements across each release to improve the product.
Data8 Duplicare vs Dynamics 365 Duplicate Rules
Keeping Dynamics 365 free from duplicates can be tricky. Microsoft’s built-in tools have limits, so Duplicare provides more advanced deduplication.
AI-Powered Deduplication in Dynamics 365
Duplicare 8 introduces AI agents to help configure deduplication to your needs, bringing AI-powered deduplication to Dynamics 365.
Q: Why would I need Duplicare if Dynamics 365 has duplicate detection?
A: Dynamics 365 provides basic duplicate detection, while Duplicare offers more advanced duplicate management, including finding existing duplicates, advanced matching beyond exact field matches, support for custom entities, preventing new duplicates when records are created or updated, bulk deduplication of large datasets, and controlled merging to retain the right data.
Q: Is Duplicare suitable for enterprise organisations?
A: Yes. Duplicare is built to help enterprises manage complex, high-volume Dynamics 365 data with advanced duplicate matching, bulk deduplication, automated duplicate prevention, custom entity support, configurable rules, controlled merging, and scheduled data cleansing. This helps organisations maintain accurate, consistent CRM data across large and complex environments, supporting reporting, automation, AI and a single customer view.
Q: How long does Duplicare take to implement, and does it require technical expertise?
A: Duplicare is designed for straightforward implementation without requiring coding or specialist technical expertise. Data8 can also provide dedicated support to help configure Duplicare around your data, requirements and objectives.
Why Choose Data8 for Deduplication in Dynamics 365?
Since 2005, Data8 has delivered award-winning data quality and deduplication solutions that help businesses clean, enhance, and maximise their data’s value.
Dedicated 1:1 support from our Client Success team
Work directly with our experts to configure Duplicare around your data and objectives, helping you get the most from your license.
Award-winning innovation
In 2022, Data8’s Duplicare solution received the Queen’s Award for Enterprise for Innovation, recognising its innovative approach to data quality and duplicate management.
Built by experts, designed for everyone
Duplicare is built by our in-house team of Microsoft MVPs - technology experts recognised for their knowledge, expertise, and passion for sharing it.
Frequently Asked Questions
What is data deduplication?
Data deduplication is a data optimisation process that identifies and removes duplicate records from databases and CRM systems like Microsoft Dynamics 365 and Salesforce using specialised dedupe software.
This database deduplication technique delivers key benefits including reduced storage costs, improved system performance, enhanced data accuracy, better customer experiences, and elimination of wasted marketing spend from duplicate leads in CRM.
Can deduping help reduce storage costs?
Data deduplication can reduce database storage costs by 50-90% by identifying and eliminating redundant data across your database systems.
Databases often contain massive amounts of duplicate information, whether from repeated customer records, identical product descriptions, or multiple copies of the same files stored in blob fields.
Deduplication scans your database storage and keeps only one copy of identical data blocks, replacing duplicates with small pointers that reference the original.
The cost savings are immediate: you need fewer physical disks, less cloud storage capacity, reduced backup windows, and lower infrastructure expenses overall. Organisations typically see their database storage requirements drop by more than half while maintaining full access to all their data.
How can deduplication help improve data quality?
Data deduplication strengthens data quality by finding and eliminating duplicate records to maintain one reliable version of each piece of information. This process removes redundant, conflicting, or obsolete entries, which boosts accuracy, speeds up database operations, and produces more trustworthy insights for analytics and reporting.
Why replace Dynamics standard dedupe?
Duplicare delivers more advanced functionality than the standard duplicate detection tools in Dynamics, saving time, improving accuracy, and making deduplication easier to manage at scale.
Here’s how:
Advanced Rule Building & Smart Fuzzy Matching
Create custom rules with intelligent fuzzy matching to detect duplicates that standard Dynamics tools often miss.Multi-Record Comparison & Merge
Compare and merge multiple records at once, rather than reviewing records two at a time – significantly reducing manual effort.AI-Assisted Rule Creation & Analysis
Build, edit, and analyze matching rules with AI support in any language.Automation & Scheduling
Automate deduplication processes and schedule scans to keep your data clean without manual intervention.Seamless Dynamics Experience
Enjoy a user-friendly interface built directly into Dynamics for a smooth, intuitive workflow.Real-Time Deduplication
Identify and prevent duplicates as data is entered.Dedicated Technical Guidance & Support
Access expert support to help you configure, optimize, and maintain your deduplication strategy.
Duplicare enhances Microsoft Dynamics 365 with smarter detection, greater efficiency, and powerful automation, helping your business maintain cleaner, more reliable data.
How does data cleansing improve ROI and reduce costs?
Established in 2005, Data8 set out to provide industry-leading data solutions. Today, we’re an award-winning data quality management provider offering comprehensive services in data management.
We partner with clients to help them unlock the full potential of their data. Our solutions drive measurable results across multiple areas, from achieving regulatory compliance to boosting sales performance and maximising marketing ROI.
What are the advantages of data deduplication?
Deduplication delivers key advantages including reduced storage costs, enhanced analytics, consolidated data, and better customer experiences.
Reduced Storage Costs – Cloud storage charges add up quickly based on data volume. Deduplication shrinks file sizes by eliminating redundancy, directly cutting storage and hosting expenses.
Consolidated Redundant Data – Deduplication replaces duplicate information with pointers or hashes. Data sets with high repetition see the most dramatic size reductions and efficiency gains.
Enhanced Analytics and Segmentation – Cleaner, optimized data improves your ability to build highly targeted audiences and extract meaningful insights, directly impacting your bottom line.
Improved Customer Experience – Smaller, more efficient data storage means you can retain more customer information and deliver greater personalization and customization to your audience.
Data deduplication vs data compression
Data Deduplication: Identifies and eliminates duplicate copies of data across your entire storage system. It stores one instance of identical files or data blocks and replaces all duplicates with small pointers that reference the original. Works by comparing hash fingerprints to find exact matches across multiple files, backups, or datasets.
Compression: Reduces the size of individual files by encoding data more efficiently. It analyzes patterns within a single file and represents repeated sequences with shorter codes. The original data can be perfectly reconstructed when needed (lossless compression).
How much time can Duplicare save me?
Duplicare can deliver significant time savings compared to the standard Dynamics merge tool.
One of its biggest advantages is the ability to compare and merge multiple records at once. In contrast, the out-of-the-box Dynamics tool only allows users to compare and merge two records at a time, making large-scale deduplication slow and resource-intensive.
As a result, Data8 customers have reported time savings of up to 90%, with some reclaiming as much as 24 hours in a single week.
By eliminating repetitive, manual merging and enabling bulk processing, Duplicare dramatically reduces the effort required to keep your CRM data clean and accurate.
Avoid Lost Revenue from Duplicate Data in Dynamics 365
- Advanced Data Matching
- Save up to 90% dedupe time
- Maximise Dynamics 365 ROI
- Unrivalled Data Accuracy





