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Postcode Lookup Enhances Data Quality

18/07/2016 by Jeremy Walker


We have all become used to entering in just our postcode and then selecting our address to have it populated as our delivery address on retail websites. With the advent of predictive address we can even now just enter our house number and start typing our street for autocompletion of our full address. Yet even the most indulgent shopaholics don’t enter their addresses into websites more than a couple of times per day.

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How can Big Data bring customer understanding?

11/07/2016 by John Turtle


For many companies the concept of Big Data is just that, a concept. Big data is nebulous and chaotic if volume of data takes centre stage rather than data management and quality. This is a mistake.

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Data Strategy for commercial success in the world of Sport - Part 2

08/07/2016 by Rich Davies


For commercial success, it’s necessary to have accurate data, and to have it all in one place, to provide a reliable understanding of every aspect of the organisation. Having all data in one place is central to data strategy which gets results. But what does a data strategy look like?

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Facing Brexit in the marketing world

04/07/2016 by Victoria Wilson


On 23rd June 2016 the UK voted to leave the EU. Remain or Leave both had ramifications for UK businesses. This outcome has thrown up a series of risks but it has also opened up opportunities, especially for marketers and therefore is not a time for UK businesses to ‘wallow in the uncertainty’.

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Data Strategy for commercial success in the world of Sport - Part 1

22/06/2016 by Rich Davies


In the world of sport, data is widely spread to understand many metrics about team performance. This analysis is crucial to success. This careful attention to data however, is not always applied when utilising a commercial database.

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