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Blog Archive

“I’m sorry I appear to have the wrong number” – Are you wasting Resource in your Debt Management Programmes?

24/02/2015 by Helen MacInnes


Analysis published last week by the TUC suggests that the official growth forecasts based on George Osborne’s economic plans are dependent on household debt growing 2.7 times faster than wages over the period 2015-2019. As well as this, unsecured debt is forecast to grow even faster, averaging £29,000 of unsecured debt per household by 2019.

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Elections, polling and RDD - How can you improve your polling results?

10/02/2015 by Rich Davies


We’re nicely into the New Year where trends start to take shape, and what a year 2015 is shaping up to be! We have the election campaigns moving into full gear. This year’s election promises to be one of the tightest races in recent history with the expected increase spend to match. All of which means that the main political parties are now looking to persuade swing voters to their party’s political views and increase their chance of forming a new government.

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Targeted Marketing Powered by Data – How does Data Fit with Your Marketing Strategy?

21/01/2015 by Alice Murphy


The start of a new year brings great opportunities to introduce new or updated strategies! You may be thinking of making a big directional change for the company or you could be figuring out how to improve on the great plans you had last year. Whilst these marketing methods can be based on a lot of research and planning they still involve a little bit of a gamble. I guess the ultimate question is, will they give a better ROI than last year? Adding or improving your targeted marketing by including a data procedure is one way in which you can ensure the answer is Yes!

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How to Maximise Your SEO and PPC Spend with Data Validation

11/12/2014 by Simon Wise


An awful lot is made of the amount companies should spend on Pay-Per-Click (PPC) advertising online, especially if they are ecommerce companies, with digital marketers needing to know what their AdWords spend is and how to increase their page rankings with the various search engines. But how do you turn visitors into customers?

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Can we deliver by Christmas? This is every retailer’s nightmare question…not anymore!

25/11/2014 by Simon Wise


With the holiday season fast approaching people are starting to get excited and buy their presents! The convenience of being able to log on whenever and wherever means more and more people are turning to the internet and online shopping for those special gifts to fill stockings and place under the tree. The UK is expected to contribute heavily to a predicted £112 billion intake for the retail industry in Europe for 2014 according to the Centre for Retail Research.

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