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Blog Archive

Targeted Marketing Powered by Data – How does Data Fit with Your Marketing Strategy?

21/01/2015 by Alice Murphy

The start of a new year brings great opportunities to introduce new or updated strategies! You may be thinking of making a big directional change for the company or you could be figuring out how to improve on the great plans you had last year. Whilst these marketing methods can be based on a lot of research and planning they still involve a little bit of a gamble. I guess the ultimate question is, will they give a better ROI than last year? Adding or improving your targeted marketing by including a data procedure is one way in which you can ensure the answer is Yes!

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Three Steps to CRM Data Heaven

01/10/2014 by Matt Beard

The cost of maintaining a CRM can be large, however the cost of getting the data wrong can be immense.

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New VAT rules on bulk mail could cost charities dear

11/09/2014 by John Turtle

According to the DMA (Direct Marketing Association), charities engaged in direct mail campaigns are sitting on a "VAT timebomb", following guidance from HMRC (HM Revenue and Customs) on how it will implement VAT rules for bulk mail.

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Keep data cleansing

16/07/2014 by John Turtle

The Information Commissioner has issued his annual report and it shows increasing concern amongst the public of the miss use of data. This will also be as a result of increased publicity data is achieving in the press.

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Data8 Welcome their New Marketing Manager Emmy Lippold

17/06/2014 by John Turtle

Data8 Ltd, is pleased to announce the appointment of Emmy Lippold to its marketing team as Marketing Manager based in the company’s headquarters in Chester, England.

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