Profiling

Provides demographic information for matching records.

Description

Records are checked against the Sonar demographics file provided by TRAC - The Research & Analysis Consultancy.

This service is costed on a per lookup basis.

This service requires the following data to be available before it can be used:

Address

There are no options that can be configured for this service at the upload stage.

There are no options that can be configured for this service at the download stage.

This service adds the following columns to your output data.

Sonar Code	Sonar Code The code from the Sonar file for the address that the input record has matched to. The code outlines the demographic most likely to exist at the postcode provided, the code is a combination of a Lifestage and a Wealth Quartile.
Title	Title Name of the demographic group linked to the Sonar code.
Percentage Of Households	Percentage Of Households Percentage of households with this code.
Lifestage	Lifestage One of the following demographic lifestage codes: A = Young singles B = Young families C = Families D = Mature families E = Empty Nesters F = Retired
Wealth Quartile	Wealth Quartile One of the following demographic wealth quartiles: 1 = Affluent 2 = Comfortable 3 = Less Comfortable 4 = Struggling
Wealth Ranking	Wealth Ranking Demographic wealth ranking.
Description	Description Full description for the demographic code.