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ER Profile Append

Appends additional details for the matched residency in the data provided.

Description

This service will append additional details (such as gender, length of residency, estimated year of birth, household composition & a modelled view of lifestage and affluence) from the DBS Lifebase data set for the addresses we've matched from the data provided.

This service is costed on a per lookup basis.

This service requires the following data to be available before it can be used:

Address
Person Name

Upload Options

There are no options that can be configured for this service at the upload stage.

Download Options

The following options can be configured for this service at the download stage.

Match Level

Match Level

Set this to indicate how closely names need to match for a record to be considered a match by this service.

  • Surname allows two completely different forenames to match so long as they have a fuzzy match on the surname
  • Initial requires a fuzzy match on both the surname and forename, allowing single initials to match. For example, "R Smith" would be allowed to match "Robert Smith", but "Richard Smith" and "Robert Smith" would not be considered a match.
  • Forename requires a fuzzy match on both the surname and forename, and single initials are not allowed to match.
  • Personal intelligently picks the highest match level available based on your data. If a record does not contain any forename information then a Surname match will be allowed, but if forename data is present then at least an Initial level match will be required.
Append Status Flags

Append Status Flags

Appends a Head Of Household flag, Married Flag and Gender flag from the DBS Lifebase file.

Append Longevity Flags

Append Longevity Flags

Appends a Length of Residency (in months) and Estimated Year of Birth from the DBS Lifebase file.

Append Household Flags

Append Household Flags

Appends a various household level statistics to your record including Council Tax Band, Property Value ranking, Income Value Ranking, Lifestage and Household composition from the DBS Lifebase file.

Output Columns

This service adds the following columns to your output data.

Gender

Gender

The gender of the person from the matched record on the DBS Lifebase file.

Head Of Household

Head Of Household

A flag indicating whether or not the matched person is marked as the head of household on the DBS Lifebase file.

Married Flag

Married Flag

A flag indicating whether or not the matched person is marked as being married on the DBS Lifebase file.

Year Of Birth

Year Of Birth

The estimated year of birth from the matched record on the DBS Lifebase file. Where the year is known it is shown, where it is not then the year is estimated.

Length Of Residency

Length Of Residency

The length of residency of the matched record on the DBS Lifebase file.

Household Composition

Household Composition

The household composition flag of the matched record on the DBS Lifebase file:

  • "A" = Other
  • "B" = Older/Mature
  • "C" = Couple with different surnames
  • "F" = Single Female Adults
  • "G" = Single Gender Adults
  • "H" = Other Single Surname Household
  • "I" = Single Other Adults
  • "M" = Single Male Adults
  • "N" = Other Unidentified
  • "O" = Other Multi Surname
  • "S" = Single Gender Multi Surname
  • "U" = Family Unit
  • "X" = Extended Household.
Council Tax Banding

Council Tax Banding

The UK council tax banding (mainland UK only where known) of the matched record on the DBS Lifebase file.

Income Decile Band

Income Decile Band

A banding indicating average income of the matched record on the DBS Lifebase file. "1" indicates bottom 10% of income and "10" indicates top 10% of income band.

Property Decile Band

Property Decile Band

A banding indicating the property price of the matched record on the DBS Lifebase file. "1" indicates bottom 10% of property prices and "10" indicates top 10% of property prices.

Lifestage

Lifestage

The Lifestage indicator of the matched record on the DBS Lifebase file:

  • "1" = Pensioners
  • "2" = Young Families
  • "3" = Older Families
  • "4" = Young Singles
  • "5" = Older Singles
  • "6" = Young Couples
  • "7" = Older Couples.