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Data8 Blog

The changing shape of Christmas and how you can prepare for it

It’s beginning to look a lot like Christmas, and as Michael Bublé famously sang ‘there’s toys in every store’. But what we want to know is; is anyone even buying them or are we all just shopping online?

Learnings from 2019 Black Friday & Cyber Monday

There’s no doubt that this year’s BF weekend blew all of last year’s figures, and even this year’s predictions, out of the water - but how can these statistics help us prepare for next year?